Inventor 411 at the Inventors Pavilion powered by Brainchild Marketing

Supported by Invention Home, Inventors Digest, United Inventors Association

Class Schedule

Wednesday May 4, 2011

8:00 -9:00 am   “Intro to DRTV”

Ron Perlstein President of INFOWORX shares his vast knowledge and years of experience in this class to help

inventors fully understand the Direct Response TV marketing industry.

9:00-10:00am    How to pitch Your Product Effectively

Immediately following our Intro to DRTV class, join Scott Hynd, co-founder of Proformance Marketing and on-

camera talent for QVC as he teaches everything you need to know about product pitching. This interactive class will

also allow brave attendees to practice their pitch in front of the class! Don’t miss this popular event!

Thursday May 5, 2011

9:00-10:00 am:

Lisa Lloyd successful inventor and marketer and principle of Lloyd Marketing Group, will guide inventors on pitching, negotiating, licensing and the lessons she learned while swimming with the “sharks” on ABC’s Shark Tank.

10:00-12:00 am    REAL-WORLD, REAL-LIFE Strategies for Business Growth

Brand-master and world-class designer Howard Lim shares his tested, proven, real-life branding experience. Learn

the principles needed to help your business thrive in the marketplace, from someone who helped establish those

principles. Howard’s clients include Apple, Disney, Xerox, Honda and many many more. Bring samples of your

literature or packaging as Howard will be sharing feedback and advice on how to improve your materials!

12:00-1:00pm “Creating Products for the Profits You Deserve”

Amy Wenslow, owner of Products to Profits teaches attendees how to maximize your profits, AND your speed

to market, by learning the secret leverage points in the early stages of your product's life. When a product is well

planned out from the start, you eliminate expensive redesign, retooling and build high volume sales faster. A great

plan paired with precise follow-through lays the foundation for great sales.

1:00-2:00pm      How to be a Successful Inventor

Presented By John Abdo, Inventor of the best-selling product The AB-Doer, John is a success-coach, writer, and

speaker. John shares his first-hand experience as an inventor who has learned the hard way how to be a success.

John will be on hand to answer your questions throughout the show.

2:00-3:00PM  “What You Need to Know About Licensing Your Invention"

Licensing is an effective and potentially profitable way of capitalizing on your invention. Today licensing is a well-recognized and fast growing business.

Presented by Ali Shalchi , Patent Attorney at Adli Law Group P.C. This class

will provide the answers to the common legal questions asked by inventors regarding the licensing structure and

Intellectual property issues.